You’re intelligent. We all understand that fashion is temporary & can be expensive (either immediately and/or over time as it is replaced often & quickly disappears). Style, however, is timeless and doesn’t have to be expensive (when it’s done right with quality fabrics and craftsmanship so that it offers versatility to wear in a variety of settings over time). We prefer style over fashion. We prefer timeless over right now, gone tomorrow.
This isn’t a democracy. Not all shirts are alike. Other shirts mostly only come in one or maybe at best, two fits. We work harder. All of our shirts come in 4 fits to compliment your preferred style and feel. Our shirts are meant to be worn everywhere doing everything you want and need to do from casual days off, nights out, for play, for a job interview to business-casual, a first date, a wedding and everything in between. Go tucked or untucked. Literally, go anywhere in our shirts and confidently wear it your way.
The difference is in the details. Just like a fine bourbon, the materials and process ultimately determines the quality and taste. When it comes to a shirt this means its fabric, finishing touches, stitching and cut are all important on how it will fit you. We use an exclusive, innovative-technology based fabric that makes each shirt ultra-soft, lightweight, breathable and allows for the fabric to flow and fit your body comfortably. Our unique fabric works as hard as you do; the blend is able to hold and retain color better than plain cotton shirts giving it a richness and longer lasting hand, each shirt is easy care, machine washable, is anti-microbial and resistant to wrinkling. Simply smart, styled and no fuss. It should be easy.